75 PROBLEM SOLVING THE PROBLEM SOLVING PROCESS Problem solving is a fundamental skill in all areas of life. In fact, it is considered a powerful tool in the 21st century as it puts knowledge into action. Identifying and addressing challenges you may face can help you to become a more confident, resilient, and independent individual. The problem solving process helps you to define, clarify and solve challenges that you may face. It can prove beneficial to use in both your personal and professional life. When considering setting up your brand, image, or professional identity online, you will need to identify the technological responses that can help you solve your problems. Define the Problem Implement and Evaluate Generate New Ideas Evaluate and Select Solutions