72 SAFETY ONLINE SAFETY It’s always good to remember online safety and to make sure you are being respectful of others online too. When creating online content, it is vital to think about the 3 Cs of e-safety: • content (what you are posting online), • contact (who is going to see what you post online) and • conduct (how you are behaving online). When sharing and distributing your digital content, you must do so properly, responsibly, and safely. By sharing your content online, you should think about: • What information are you sharing with the online world? • Have you gained the permission to post content if it is not created by you? • Have you openly given any personal data of you or others? To protect yourself online, you should: • Avoid sharing misinformation online • Have a strong password on your social media / digital media platforms • Use a firewall • Be wary of suspicious activity, posts, account profiles and websites. By understanding the risks that we all face online, you can navigate secure and risk-free online environments. As someone who wants to promote your brand online, you must establish a good online image. As social media allows all kinds of private aspects of life to be shared online, the importance of having control over who can see the content you share is important. Information thieves can use social media postings to gather information and then use the information to hack into other accounts or for identity theft. Make sure you have checked the privacy options and make use of them to limit what personal information is visible to the general public. General Data Protection Regulation or more commonly known as GDPR, is a privacy and security EU law that imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. GDPR laws work to protect personal data and prevent it from being used without the user’s consent. • Data Protection and Privacy • Understanding the 6 Data Protection Principles • GDPR Explained • Social Media Data Privacy Awareness