69 COPYRIGHT AND LICENSES When using the internet, you encounter countless images, videos, and a variety of texts. You interact with online content, by reading, viewing, posting, reposting, and creating your own content. Essentially, this process is making us consumers, creators, and content distributors. Often, you might find that you really like specific content you find online, and you would like to share it or include it in your own content for others to see. The content that you are re-sharing usually has a specific author and this is protected by copyright law. This applies to creating your own digital content too. Ensure that you gain credit for what you create if others are inclined to share it with others online. Do you know the different types of copyright that exist? • Traditional Copyright: Content that cannot be used, copied, or published without the author’s permission. • Creative Commons: Content that can be used without permission but only by the rules established by the author. • Public Domain: Content that can be used, copied, or published without permission HOW CAN I CREATE CONTENT AND ABIDE BY COPYRIGHT LAWS? When using copyrighted content under the fair use license or content with creative commons licenses, it’s morally fair and legally required to give credit to the original author of the creative work. This is usually done by explaining who the original author of the work is and making it available for others to find the original work and author. For example, if you used an image or text on your website, you should give the full name of the author and the link to the author’s website. This is important to remember when you are creating your own digital content, if you plan to use images, text or otherwise to promote your work online. The responsible and respectful use of online content requires first checking who is the author of the content before using it. After the author is identified, ask for permission to use it, and give credit to the author. If necessary, buy it and use it responsibly. When creating digital content to post online, it is important to respect copyright and license laws to ensure that you are promoting your brand in a safe, responsible, and ethical manner.
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