67 This exercise is suitable for artist from all disciplines. Now that you know all about content creation, it’s time to get started on creating your own digital content plan. STEP 1: To start, you will first need to develop your digital content strategy. This will act as a plan for you to follow so that you can successfully share your digital content online. You will need to consider the following: 1. What content do you want to share? Are you going to share photos your artwork? Or clips of you performing? Or videos of you creating your works? 2. Why do you want to share your work online? What is your goal? 3. What content do you want to create?What digital content do you want to publish online? 4. Who is your target audience? Remember to diversify your posting but also pick forms of social media that will engage your desired target audience. 5. Where do you want to share your content? Which network(s) will you use? Once you have thought about the previous points, complete the template below: Time needed: 5-30 minutes Task: Create your own digital content strategy Creating Your Own Digital Content Strategy Difficulty: Moderate MY DIGITAL STRATEGY What content do you want to share? (Artwork, performance videos, crafts, etc.) Why do you want to share it online? (To sell, to promote your brand, to attract an audience, etc.) What content do you want to create? (Blogs, posts, videos, etc.) Who is your target audience? Where do you want to share it? (Facebook, Twitter, Instagram, TikTok, YouTube, etc.)
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