56 Evaluating digital content An artist who uses the internet to promote their work and increase their sales needs to be able to evaluate digital content. More specifically, they need to: • Understand the basic elements of a good presentation • Apply those elements to their presentations • Evaluate the final content The basic elements of a good presentation are (Smart Artist Hub, 2021): • Know your audience • Be honest • Do not stand on the cost • Go beyond the visual • Avoid exaggeration Know your audience You should understand the people interested in your art and why your work is meaningful to them. Change your presentation depending on the audience, e. g. according to their age. You can practice by presenting your work to other artists, critics but also friends and family. Be honest Being honest about aspects of your art that makes you uncomfortable makes you sound more genuine. Focus on the things that you are sure about. Do not stand on the cost Trying to sell your work on every occasion can lead to adverse outcomes. People interested in buying your artwork may lose their interest if you try too hard to convince them to purchase it. Go beyond the visual Do not describe what is obvious, e.g., the colors. Instead, describe elements of your work that are not so transparent and help others understand the bigger picture. You can give insights on your inspiration or the process behind the artwork. You can also explain what it means to you, what emotions or other art-pieces like music, movies, poems etc. inspired you. Avoid exaggeration Remember to stay authentic and try to use simple words when describing your work. Using pompous vocabulary can alienate and discourage potential buyers. DIGITAL SKILLS DATA LITERACY