28 Read the following case study, discuss in group and then formulate an alternative solution. CHALLENGE: A HIGHLY COMPLEX RESTART The basis of the case study is the desire to go over, theoretically first and operationally later, the realization of a cultural event, with special attention to the design phase. The starting hypothesis is the personal involvement in the project that will be treated as houses of the organizing association; with the task of dealing with the event sponsorship and promotion together with others. In recent years in L’Aquila (a very culturally dynamic Italian city) there has been an increasing need to organize city events in the historic center, which would be able to recreate moments of aggregation for young people and local families, now dispersed too peripherally following the earthquake that struck the Abruzzo capital in 2009. Moreover, with the specific event, it is intended to re-propose a valid, and at the same time completely different, alternative to the “May 1 Concert” in Rome. The objective is to analyze the processes that lead to the realization of an artistic-cultural event from both a strategic and operational point of view, starting from the analysis and evaluation of what has been achieved in the two previous editions, can outline a strategy for capitalizing on good practices and, at the same time, find concrete solutions to any problems encountered during the organization. The case study consists of four parts, the first of which will address from a theoretical point of view the concept of an event, with subsequent declination according to different characteristics. The second part will deal more specifically with the topic of cultural event, from the phase of conception to the phase of evaluating the results obtained and the achievement of objectives, through planning and implementation activities. We will then focus on how much the event has contributed over the years to laying the foundation for the redevelopment of the area concerned. The third part is intended to be first a micro-environmental level study of the local context, with research of the cultural events that have sprung up in the city, paying attention to the differences that inevitably exist pre- and post-earthquake; this will be followed by a focus on the case event, at the end of which an onsite survey will be conducted in the form of a questionnaire in order to enjoy important feedback from the target audience. Last part: analysis of the responses given and other evaluations will lead to results that will finally be detailed in the final conclusions. Exercise / Activity
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